Our creative team aimed to create a dynamic and stable abstract logo that will be a metaphor of the epithet of strength, speed and determination, and we used the physical characteristics of the eagle as a symbol of freedom and the master of decisions. Everything that Base brand customers are or want to become ...
The slope of the sign is constructed to follow the angle at which the sprinter starts the race. It is also the slope that in graphic design means movement and beginning.
The basic colors of the logo are black and white, while the colors for application on materials are contrasting and strong.
The color palette of men's, women's and children's collections are neon, bright colors.
Such colors are also called restless colors because they provoke reaction and movement in the eye of the observer. At the same time, they are attractive, dynamic and future-oriented.